What We do

Everything From Fractional Advisory, Marketing & Sales Alignment, Audits & Reporting

Discover our services

At Covalence Consulting what we do is simple:

We align Marketing and Sales around shared outcomes.

We design the strategy, systems, and processes, all based on RevOps foundations, joint reporting/dashboards, and alignment sprints, that turn activity into pipeline, and pipeline into profit.

We help senior leaders and commercial teams speak the same language and back it with the same numbers.

our services

Fractional CMO/RevOps Leadership

Keep your pipeline honest, your teams aligned, and your revenue decisions easier.

Best for: Leadership teams with long, multi-touch sales cycles who need Marketing & Sales direction, strategy, and alignment without hiring full-time.

You get:

  • Weekly or bi-weekly pipeline health and priority steering

  • Clear lifecycle and stage governance (definitions, ownership, rules)

  • SLA and handoff tuning (response times, routing, recycle paths)

  • Reporting and KPI rhythm that drives action, not debate

  • Roadmap and implementation oversight (your team builds, I QA and guide)

Outcome: Cleaner data, better forecasting, faster follow-up, and fewer “whose numbers are right?” conversations.

Enquire about Fractional RevOps

90-Day Marketing & Sales Alignment Sprint

Fix handoffs, tighten pipeline rules, and install a revenue operating rhythm in 90 days.

Best for: Teams with complex cycles who need visible pipeline impact that is fast & scalable.

You get:

  • Buyer journey and lifecycle mapping, with stage entry/exit criteria

  • MQL→SQL handoff rules, routing logic, SLAs, and recycle paths

  • CRM hygiene blueprint (required fields, naming, stages: lead, opp, deal)

  • Reporting and dashboard spec (pipeline, velocity, conversion, win-rate, source quality) plus cadence

  • Offer and messaging alignment workshop, plus 1–2 quick-win campaign briefs for your team or agency to execute

Outcome: Shared focus, cleaner data, faster movement, and a pipeline you can steer with confidence.

Book the 90-Day Sprint

RevOps Maturity & Tech Stack Audit

Find what’s broken, what’s missing, and what to fix first, without buying another tool.

Best for: Teams where the CRM and tool stack grew messy over time and where trust & reporting is slipping.

You get:

  • Maturity assessment across people, process, data, and tech

  • Full stack map (tools, integrations, handoffs, failure points)

  • CRM and data audit (definitions, duplication, gaps, hygiene issues)

  • Reporting review (what you measure vs what you need to measure)

  • Prioritised roadmap: quick wins with 90-day plan & long-term improvements

Outcome: Clarity, a sensible plan, and a stack that supports the buyer journey instead of fighting it.

Enquire about the Audit

RevOps Foundational Work

Build the RevOps foundation your team can scale, implement, and trust.

Best for: Teams that need to clean up pipeline structure, CRM standards, and reporting so growth doesn’t create chaos.

You get:

  • Lifecycle and stage rules (entry/exit criteria, ownership, required fields)

  • CRM blueprint (field map, naming conventions, validation rules)

  • Pipeline architecture that matches your real buying process

  • Dashboard and reporting spec (decision-grade metrics only)

  • Governance pack (RACI, change control, documentation, operating cadence)

  • Implementation requirements and QA criteria for your admin or agency

Outcome: Consistent stages, cleaner data, stronger forecast reliability, and a system that doesn’t drift back into mess.

Book Foundational RevOps

Pipeline & Deal Acceleration Audit

Unstick deals, tighten next steps, and speed up revenue. Fast.

Best for: Teams with a pipeline that isn’t converting, or has deals stalling in the same stages.

You get:

  • Deal and stage-velocity review (where deals slow down and why)

  • “Stuck deal” patterns and root causes (fit, proof gaps, process gaps)

  • Next-step quality audit (momentum vs activity)

  • Win-loss and objection themes (what repeatedly kills deals)

  • 30-day acceleration plan with owners, priorities, and a leadership readout

Outcome: A more closeable pipeline, fewer wasted cycles, and sharper focus on what will move revenue now.

Book an Acceleration Audit

Our Process

Diagnose → Design → Deploy

  1. Diagnose: Scorecard baseline, journey mapping, SLA & CRM audit.

  2. Design: Offers by stage, routing & scoring, metric dictionary, dashboard spec.

  3. Deploy: Campaigns live, enablement shipped, weekly ops cadence, iterate.

  • One version of truth: shared definitions and a metric dictionary.

  • SLA > drama: clear ownership at every stage.

  • Proof over noise: fewer dashboards, better decisions.

  • Time-to-impact: visible progress in 30–90 days.

Principles we won’t compromise on

  • Cleaner data, faster cycles, stronger win-rates.

  • Leadership clarity (and calmer pipeline meetings).

  • A system your team can run without heroics.

What this means for you

Regardless of what service you require, everything starts with a short discovery call to find out your specific details, confirm fit, scope, and timeline. From there we can work out the details of which service actually makes the most sense for your situation and how we will implement it.

How We Work

Contact us

Ready to push the boundaries of Marketing and Sales alignment? Ready to maximise your revenue?

Get in touch and let’s forge an unbreakable bond together.