What We do
Everything From Fractional Advisory, Marketing & Sales Alignment, Audits & Reporting
Discover our services
At Covalence Consulting what we do is simple:
We align Marketing and Sales around shared outcomes.
We design the strategy, systems, and processes, all based on Marketing & Sales foundations, joint reporting/dashboards, and alignment sprints, that turn activity into pipeline, and pipeline into profit.
We help businesses with long, complex sales cycles turn marketing, sales, systems, and pipeline activity into one connected commercial engine.
our services
Fractional CMO Leadership
Keep your marketing honest, your teams aligned, and your revenue decisions easier.
Best for: Founder-led businesses, SMEs, and leadership teams that need clearer marketing direction, stronger sales alignment, and better visibility over what is actually driving pipeline.
You get:
Marketing strategy, priorities, and quarterly planning
Sales and marketing alignment across lifecycle stages, handoffs, and follow-up
Campaign direction and performance review, without day-to-day campaign management
Pipeline, conversion, and source-quality reporting rhythm
Messaging, positioning, and offer guidance for long, multi-touch buying journeys
Leadership support for internal teams, agencies, and commercial stakeholders
Outcome: clearer strategy, better commercial focus, stronger team alignment, and marketing activity that is tied more directly to revenue.
90-Day Marketing & Sales Alignment Sprint
Fix handoffs, tighten pipeline rules, and install a revenue operating rhythm in 90 days.
Best for: Teams with complex cycles who need visible pipeline impact that is fast & scalable.
You get:
Buyer journey and lifecycle mapping, with stage entry/exit criteria
MQL→SQL handoff rules, routing logic, SLAs, and recycle paths
CRM hygiene blueprint (required fields, naming, stages: lead, opp, deal)
Reporting and dashboard spec (pipeline, velocity, conversion, win-rate, source quality) plus cadence
Offer and messaging alignment workshop, plus 1–2 quick-win campaign briefs for your team or agency to execute
Outcome: Shared focus, cleaner data, faster movement, and a pipeline you can steer with confidence.
Revenue Operations & Tech Stack Audit
Find what’s broken, what’s missing, and what to fix first, without buying another tool.
Best for: Teams where the CRM and tool stack grew messy over time and where trust & reporting is slipping.
You get:
Maturity assessment across people, process, data, and tech
Full stack map (tools, integrations, handoffs, failure points)
CRM and data audit (definitions, duplication, gaps, hygiene issues)
Reporting review (what you measure vs what you need to measure)
Prioritised roadmap: quick wins with 90-day plan & long-term improvements
Outcome: Clarity, a sensible plan, and a stack that supports the buyer journey instead of fighting it.
Revenue Operations Foundation Blueprint
Build the RevOps foundation your team can scale, implement, and trust.
Best for: Teams that need to clean up pipeline structure, CRM standards, and reporting so growth doesn’t create chaos.
You get:
Lifecycle and stage rules (entry/exit criteria, ownership, required fields)
CRM blueprint (field map, naming conventions, validation rules)
Pipeline architecture that matches your real buying process
Dashboard and reporting spec (decision-grade metrics only)
Governance pack (RACI, change control, documentation, operating cadence)
Implementation requirements and QA criteria for your admin or agency
Outcome: Consistent stages, cleaner data, stronger forecast reliability, and a system that doesn’t drift back into mess.
Pipeline & Deal Acceleration Audit
Unstick deals, tighten next steps, and speed up revenue. Fast.
Best for: Teams with a pipeline that isn’t converting, or has deals stalling in the same stages.
You get:
Deal and stage-velocity review (where deals slow down and why)
“Stuck deal” patterns and root causes (fit, proof gaps, process gaps)
Next-step quality audit (momentum vs activity)
Win-loss and objection themes (what repeatedly kills deals)
30-day acceleration plan with owners, priorities, and a leadership readout
Outcome: A more closeable pipeline, fewer wasted cycles, and sharper focus on what will move revenue now.
Digital Demand Gen Setup/Advisory
Launch cleaner paid search and paid social campaigns that connect to pipeline, not just clicks.
Best for: Businesses with long, complex sales cycles who need a more structured approach to Google Ads, LinkedIn Ads, Meta Ads, and paid lead generation.
You get:
Paid search and paid social campaign setup or reset
Audience, keyword, offer, and funnel recommendations
Budget structure, testing plan, and campaign priorities
Tracking, UTM, and reporting setup guidance
Landing page and conversion journey recommendations
Lead handoff guidance so paid activity connects properly to CRM and Sales
Monthly performance review, optimisation direction, and next-step planning
Outcome: More focused campaigns, cleaner reporting, better lead visibility, and a paid media engine that is built around pipeline quality — not just traffic or form fills.
Our Process
Diagnose → Design → Deploy
Diagnose: Scorecard baseline, journey mapping, SLA & CRM audit.
Design: Offers by stage, routing & scoring, metric dictionary, dashboard spec.
Deploy: Campaigns live, enablement shipped, weekly ops cadence, iterate.
One version of truth: shared definitions and a metric dictionary.
SLA > drama: clear ownership at every stage.
Proof over noise: fewer dashboards, better decisions.
Time-to-impact: visible progress in 30–90 days.
Principles we won’t compromise on
Cleaner data, faster cycles, stronger win-rates.
Leadership clarity (and calmer pipeline meetings).
A system your team can run without heroics.
What this means for you
Regardless of what service you require, everything starts with a short discovery call to find out your specific details, confirm fit, scope, and timeline. From there we can work out the details of which service actually makes the most sense for your situation and how we will implement it.
How We Work
Contact us
Ready to push the boundaries of Marketing and Sales alignment? Ready to maximise your revenue?
Get in touch and let’s forge an unbreakable bond together.